Next time you’re in a bookstore, take a look at the latest financial magazines on the newsstand. Flip one open to any page and, more than likely, you’ll see a full page ad for a mutual fund.
And prominently displayed next to the family running in the daisy field will be a box showing the 1, 3, and, if you’re lucky, 10 year returns for that mutual fund.
As you’re biting your nails trying to decide which mutual fund to invest in (my goodness, they’ve all performed so well over the last 80 years!), how do you reach a final decision?… Read the rest