One of the most important things you can do when you’re running a business is build a reputation in the field. It helps to attract funding, build a client base, and also get you the best talent when you’re hiring. When you’re generating some buzz and excitement about your product and your working practices, talented people beat a bath to your door, so you can pick from the best rather commit to an exhausting search.
It’s difficult to bottle lightning: sometimes a reputation accumulates around you because you were in the right place, at the right time, with the right idea, and if you’re not trying to force things can damage your reputation rather than improve it.… Read the rest